About Us

Company Overview

Essen Paints was established in 1966 in New Delhi by Mr. Sushil Ahuja, as part of Deena Paints Limited. In the year 1992, it became a part of Asiad Paints Limited- promoted by the same founding family- and is today one of India’s leading manufacturers of industrial paints and coatings. The company was a pioneer in developing hammertone paints in India, gaining wide recognition for its quality and reliability. Over time, Essen Paints expanded into new segments such as automotive refinish coatings, protective coatings, and other industrial finishes, strengthening its presence across multiple industries.

Our new state-of-the-art manufacturing facility, located in Gangad in the Ahmedabad district of Gujarat, is equipped with advanced technology and supported by a highly skilled team of professionals. This facility enables us to produce high-quality paints and coatings with stringent quality control processes in place- ensuring that we consistently meet the needs of our customers.

Established with a deep commitment to quality and innovation, Essen Paints has become a trusted name in the industrial coatings space, catering to the evolving requirements of clients across various sectors. From factories to infrastructure, we help transform spaces with vibrant, long-lasting finishes. Essen Paints stands for quality, advancement, and trust.

Our dedicated customer support team is available to provide technical guidance and consultation, ensuring optimal results from our products. We take pride in our efficient and reliable service, and are committed to delivering consistent product quality on time, every time. To ensure timely service, we operate an extensive distribution network with company-owned depots and sales offices across India.

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Our Strengths

Our Mission

To deliver high-performance coatings with consistent quality, expert support, and on-time service. Driven by continuous innovation and grounded in integrity, we place our clients at the heart of everything we do.

  • Empower Customers with Expert Support : To offer technical guidance that helps clients select and apply the right coating solution- ensuring reliable performance and long-term satisfaction.
  • Develop Purpose-Driven Coatings : To create high-performance industrial paints that solve real world challenges- balancing durability, cost-efficiency, and sustainability.
  • Lead with Quality and Consistency : To uphold rigorous manufacturing and quality control standards, ensuring every batch meets the expectations of our clients- without compromise.
  • Deliver with Reliability and Speed : To back our products with timely service, responsive logistics, and a distribution system that helps keep our customers’ operations running smoothly.
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Our Vision

To be one of India’s top paints and coatings manufacturers, trusted for our cutting-edge innovation, reliable service, and unwavering commitment to customer satisfaction.

Our Values

  • Integrity – We do what’s right, always- with honesty and transparency.
  • Customer First – We’re obsessed with our customers’ success and it drives everything we do.
  • Teamwork – We collaborate across teams to achieve more, together.
  • Trust – We build it through consistency and reliability.
  • Humility – We stay grounded, listen more, and keep learning.